About Analysis Group

Analysis Group is one of the largest international economics consulting firms, with more than 1,500 professionals across 15 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.

Our Approach

We blend efficient project management with a commitment to client service and quantitative
analysis.

Our Work

Our consultants and affiliated experts have demonstrated skills and expertise on a wide
range of matters.

Locations

We are one of the largest private economics consulting firms, with 15 offices in North America, Europe, and Asia.

Primary Logo

The main version of our logo should be used in the majority of applications

Secondary Logo*

This logo should only be used in special instances where the main logo is not suitable

*Marketing must approve any use of our secondary logo

Regional Logos

Groupe d’analyse and Beijing Logos

Clear Space
& Sizing

To preserve our logo’s integrity, maintain a clear space of at least
1x around it

To preserve legibility, do not shrink our logo below the recommended sizes

Incorrect Usage

Do not alter our logo in any of the following ways

Need help?

For any graphics assistance, please reach out to the Graphics team.

Typography

Adelle and Adelle Sans are our primary brand typefaces for use across marketing materials.

Fallback System Fonts

We recommend using these standard system fonts for any materials developed

Light

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Semibold

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bold

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Regular

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Times New Roman

Times New Roman is the standard serif font that should be used only when Aptos is not appropriate.

Need help?

For any graphics assistance, please reach out to the Graphics team.

Light

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abcdefghijklmnopqrstuvwxyz

0123456789

Regular

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Semibold

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Bold

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Primary Colors

Our main color palette, which should be used on any branded materials

Secondary Colors

These colors should be used only in conjunction with our primary colors

Colors

Our branded color palette is used on all marketing materials, and should be used on other materials when appropriate.

AG Blue

#12283c

rgb: 18, 40, 60

cmyk: 93, 77, 50, 54

AG Teal

#1caab3

rgb: 28, 170, 179

cmyk: 75, 11, 31, 0

Colors In Practice

To see how our color palette is used on marketing materials, visit the Brand Applications page.

AG Green

#5cb742

rgb: 92, 183, 66

cmyk: 67, 2, 100, 0

AG Light Blue

#a8ddea

rgb: 168, 221, 234

cmyk: 32, 0, 7, 0

AG Red

#cf4b3c

rgb: 207, 75, 60

cmyk: 13, 85, 82, 3

AG Yellow

#e9af21

rgb: 233, 175, 33

cmyk: 9, 32, 100, 0

AG Coral

#f58557

rgb: 245, 133, 87

cmyk: 0, 59, 70, 0

AG Gold

#9e8b6d

rgb: 158, 139, 109

cmyk: 38, 40, 60, 7

AG Purple

#6b3553

rgb: 107, 53, 83

cmyk: 53, 85, 43, 29

Photo Guidelines

Our photography should portray the human aspect of the firm in an authentic manner and convey our collaborative approach in a unified manner ­– many disciplines, many cultures, one firm.

Here are examples of environmental photos of senior staff in business casual attire, in selected areas in each office. Use areas of the office that allow for the most natural warm light possible. The primary focus of the image is the person, with the background slightly out of focus, but detailed enough to see that it is a corporate environment. The photo should capture 3/4 or 2/3 of the subject’s body, so we have a large enough image to crop as required. The subjects can be sitting, standing, or leaning against something. The shots shown have already been cropped.

These environmental group photos show staff in action, conveying collaboration. Photos must have a minimum of three staff members, and should showcase people of diverse ages and positions. Photos should not look stiff or staged, and as a result, may seem a little less slick, which also aligns with our brand. The look should be natural and authentic. The photos should be from a distance to capture more of the surroundings – we do not want to focus in on one person, and want to the ability to crop in more tightly as needed. Candid photos should always be in horizontal landscape format. The shots shown have already been cropped.

What to avoid

Using windows as backdrops can be challenging depending on sunlight and view. Some views are better than others (e.g., a lake view or city view versus a concrete-only shot of one building).

What to avoid

Compositions in which only one face is shown and other subjects’ backs are to the camera feel exclusive and uninviting. Avoid using consultants’ offices. Most are too small for group portraits, so it is hard to avoid photographing some people from behind.

Technical specs: This may vary depending on the amount of natural light or other factors, but these photos were taken on an overcast day with f-stops ranging from 1.8 to 2.0, speed of 1/125, and ISOs ranging from 400 to 640. Focal length was 35.0 mm.

Technical specs: This may vary depending on the amount of natural light or other factors, but these photos were taken on an overcast day with f-stops ranging from 1.8 to 2.0, speed of 1/125, and ISOs ranging from 400 to 640. Focal length was 35.0 mm.

Portrait Photography

Candid Photography

Templates

Several Microsoft templates are available on every AG computer. All of the templates below are available on the MS Office Templates page on AG InSite.

Our branded PowerPoint Presentation Templates are available on AG InSite; they can also be accessed on your AG computer.

Our Qualifications and Proposal templates are available on AG InSite, and should be used for building quals packages and proposals.

Our Letterhead and Fax Cover Sheet templates are available on InSite for all of our office locations.

PowerPoint Presentation Templates

Letterhead and Fax Cover Sheet Templates

Qualifications and Proposal Templates

To access the templates on your work computer, open PowerPoint, go to New > Analysis Group, Inc > PowerPoint and select the appropriate template.

The templates are available directly in Word from your work computer. Go to New > Analysis Group, Inc > Quals and Proposal and select the appropriate template.

The templates are available directly in Word from your work computer. Go to New > Analysis Group, Inc, navigate to the appropriate subfolder and select the template.

Have questions?

If you have questions about any of our templates, please reach out to the Graphics team for assistance.

Graphics

Below are examples of additional brand elements that we use on marketing materials.

AG Wave

The AG Wave is our main graphical element, and appears on many of our marketing materials

Infographics

Examples of data-driven graphics that the Graphics team has developed

Hover over the yellow circles to view helpful tips.

Icon Style

Examples of our visual icongraphy style

Need help?

For any graphics assistance, please reach out to the Graphics team.

Brand Applications

Below are representative examples of our brand’s visual style and how our brand elements are applied to marketing materials.

Forum

Forum is a publication developed to feature an array of important cases and emerging issues with which AG is involved, and which affect our clients.

Forum spotlights the services we provide in influential and often high-profile litigation matters and in critical business decisions.

Need help?

For any graphics assistance, please reach out to the Graphics team.

Brochures

Analysis Group develops ranges of brochures and associated online content for potential clients and employees. Client-focused materials introduce our practices, experience, and capabilities; recruiting materials highlight unique and valuable employment opportunities.

Editorial Style Guide

The AG style guide documents the guidelines the Editorial team follows to maintain consistent style, format, and tone in all our written work. If you have questions about any of these guidelines or would like Editorial help, please email Editorial.